How to Prepare your Website for Accepting Credit Cards

HOW TO PREPARE YOUR WEBSITE FOR ACCEPTING CREDIT CARDS

How to Prepare your Website for Accepting Credit Cards

If you want to create a successful online store, you definitely need to consider accepting card payments through your website. As plastic money is our future, a business without accepting credit card payments is very likely to fail.

In order to make your website eligible for accepting credit card payments, your website needs to meet certain requirements, which are set by financial institutions (such as card organizations – Master Cards, Visa). Those requirements are set for your own good, as they are meant to protect your business from chargebacks and make it as profitable as possible.

Posting the following information on your website is crucial, as without it you won’t get approved for a merchant account.

CLEAR IDENTIFICATION

Your customers should be able to identify your website instantly. The easiest way to make them so is to create an eye-catching logo and put it on the top of every site. Putting your company name at the bottom of every page is also a brilliant idea.

Besides that, you need to make sure that your customers are able to contact you. Make an easy accessible separate contact page with the following information:

  • Address of your company
  • Your phone number and e-mail address (or contact form)
  • Working hour of your customer support department.

Lastly, it is also important not to forget to post the following information:

  • Company registration address – which may be different from your company’s contact address.
  • Statement on transaction security

DESCRIBE YOUR PRODUCTS AND SERVICES CLEARLY

You need to provide your potential customers with  sufficient information about your products and/or services prior to the purchase. Pictures of the products you are selling and their detailed descriptions should be available on your website. For example, if you are selling clothes you need to describe the size, colour, material etc., or if you are selling electronic devices make sure you’ve specified the plug type, voltage requirements etc. Don't leave your customers with doubts about what they are purchasing. If so, you are taking a high risk for chargeback requests, as the most chargebacks are issued exactly because of the customer’s disappointment when they receive the ordered product.

MAKE SURE THAT THE PRICES AND TRANSACTION CURRENCIES ARE VISIBLE

Make sure your customers are able to clearly identify the final price and transaction currency before the purchase. No additional fees are allowed to be hidden, as if so, the risk for a chargeback would be high.

TERMS AND CONDITIONS SECTION

With a “terms and conditions” page you can limit your liability, protect your rights and set your governing law. If ever facing a chargeback dispute, the acquiring bank will definitely look what is written in this page.

Furthermore, as you are selling products and/or services on your website, and so collecting personal information from your customers, you definitely need to post a Privacy Policy section with an explanation about how the customer’s information will be used.

REFUND POLICY

In case your customer is unhappy with the delivered product you need to have a refund policy, accessible on your website at any time. An easy refund policy will also protect you from chargebacks and make your life much easier.

The best would be if you create a separate page dedicated only to your refunds policy, but you can also post it into your terms and conditions section.

SHIPPING POLICY

You also need to post some information about your shipping policy, for example, the shipping company’s name and address, time of delivery, costs of delivery... It is also important to state any possible restriction if sending products to another country, for example, additional shipping fee, tax and the time of delivery. Putting this information on your website is not obligatory, but still very useful as it helps to prevent misunderstandings.

Lastly, it is also important not to forget to post the following information:

  • Company registration address – which may be different from your company’s contact address.
  • Statement on transaction security

START ACCEPTING CREDIT CARD PAYMENTS

Apply today and let our experts find you the most suitable merchant account solution for your specific business for highly competitive pricing.